Beyond the Soundbite: Business Models to Rejuvenate the Media Industry

Event dates: 5^th and 6^th Feb 2010

Venue: Judge Business School, Cambridge University

C-BIG is proud to present the conference "Beyond the Soundbite: Business Models to Rejuvenate the Media Industry" at Cambridge University on the 5^th and 6^th of Feb 2010. This unique international event aims to bring together senior leaders from diverse parts of the media, technology and advertising industries to have a focused conversation regarding the viability and the sustainability of key media business models.

The four business models we will examine are:

1. Subscriptions - What are the contexts in which a subscription model is viable?
2. Micro-payments - Why does this model keeping coming back from the dead?
3. "Free" - Can media ever be fully ad supported?
4. Crowdfunding - See what it takes to be directly funded by the "crowd"

Participants are expected to include leaders from a broad range of interested and affected stakeholders, including content creators and owners, media buyers, technology enablers, advertising agencies, private equity firms, etc.

Attendance is restricted. Registration to open shortly.
Please note that while CBIG is comprised of alumni and students from Judge Business School, neither the school itself not the university are organizing this event.